Harley-Davidson, Inc. (HOG) Investment Research Dashboard
About Harley-Davidson, Inc. (HOG) stock analysis
Get live HOG stock price $25.49, comprehensive Harley-Davidson, Inc. stock analysis, charts, news, sentiment, sector analysis, and expert forecast. Real-time HOG stock data and investment insights.
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Investment Score
A systematic tri-factor framework (valuation, quality, momentum) using trailing twelve-month fundamentals and current price momentum—aligned with the full investment score dashboard.
Score unavailable for this asset.
0-39
Defensive posture
40-54
Mixed / wait for confirmation
55-69
Constructive setup
70-100
Attractive zone
Total Score
Value
Cheapness vs fundamentals and cash generation
Quality
Durability of profitability and balance sheet
Momentum
Price trend strength and persistence
Company Overview
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services...
Company Information
- CEO
- Arthur Francis Starrs
- Sector
- Consumer Cyclical
- Industry
- Auto - Recreational Vehicles
- Employees
- 5500
Contact Information
- Address
- 3700 West Juneau Avenue
- Country
- US
Investment Analysis & Business Insights
Investment Highlights
✓ Strong presence in the Consumer Cyclical sector with established market position
✓ Valuation metrics suggest potential value opportunity (P/E: 14.5)
✓ Higher growth potential with elevated volatility (Beta: 1.27)
Important Investment Considerations
- ⚠All investments carry risk, including potential loss of principal for Harley-Davidson, Inc. shareholders
- ⚠Market volatility can significantly impact stock price, especially for smaller companies
- ⚠Sector-specific risks in Consumer Cyclical may affect company performance
- ⚠Past performance does not guarantee future results for Harley-Davidson, Inc.
- ⚠Investors should consider how Harley-Davidson, Inc. fits within their overall portfolio allocation
- ⚠Valuation metrics suggest potential, but require fundamental analysis
Market Cap
2.68B
P/E Ratio (TTM)
14.48
Beta
1.27
Data Sources & Methodology
Financial data on this page is sourced from verified SEC EDGAR filings (10-K, 10-Q, 8-K reports), real-time market data providers, and official company disclosures. All analysis is generated using AI models trained exclusively on reliable financial documents. For detailed information about our data sources and methodology, see our Methodology page.Not investment advice.
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About Consumer Cyclical Sector
The Consumer Cyclical sector includes companies that sell non-essential goods and services that consumers purchase when they have disposable income.
Consumer Cyclical (1D)
14/100 ⭐
- Overall
- +0.3%
- NYSE
- +1.6%
- NASDAQ
- -1.0%
| Sector | 1D | 1W | 1M | P/E | Score |
|---|---|---|---|---|---|
| Financial Services | +0.3% | +0.9% | +3.0% | 19.0 | 85/100⭐⭐⭐⭐⭐ |
| Healthcare | +0.2% | +1.0% | +4.1% | 23.5 | 84/100⭐⭐⭐⭐⭐ |
| Real Estate | +1.8% | +2.1% | -0.3% | 29.7 | 72/100⭐⭐⭐⭐⭐ |
| Communication Services | +0.7% | -2.5% | +2.8% | 21.8 | 62/100⭐⭐⭐⭐ |
| Basic Materials | +0.9% | +0.4% | -1.3% | 24.9 | 55/100⭐⭐⭐⭐ |
| Consumer Defensive | +0.8% | -0.0% | -0.9% | 28.7 | 53/100⭐⭐⭐ |
| Utilities | -0.7% | +2.0% | -1.3% | 25.2 | 52/100⭐⭐⭐ |
| Energy | -0.2% | +0.4% | -2.4% | 19.6 | 49/100⭐⭐⭐ |
| Consumer Cyclical | +0.3% | -3.1% | -2.8% | 43.3 | 14/100⭐ |
| Technology | -1.6% | -0.3% | -3.1% | 42.2 | 14/100⭐ |
| Industrials | -0.5% | -1.3% | -8.9% | 30.4 | 10/100⭐ |
Sector returns combine NYSE and NASDAQ averages. P/E is the latest blended sector multiple. Sector score ranks each sector vs peers using percentile ranks (not fixed thresholds): 48% 1M + 24% 1W + 8% 1D + 20% P/E (lower P/E ranks higher). Data as of 2026-07-26.

