Insider Trading for ULTA
View recent insider trading activity including purchases, sales, and awards. Insider trading can provide insights into how executives view their company's prospects.
Insider Trading Summary
Shares Acquired
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Shares Disposed
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Net Position
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Recent Activity (30 Days)
No insider transactions in the past 30 days.
Quarterly Activity (3 Months)
Acquisitions: 3.6K shares
Dispositions: 383 shares
Net: 3.3K shares
Insiders have been net buyers over the quarter, suggesting potential confidence in medium-term business fundamentals.
Net Insider Flow Over Time
Daily net shares acquired vs disposed · ULTA
Net buyingNet selling
Acquisition vs Disposition
Share volume in the current dataset
Shares acquired280.6K
Shares disposed14.7K
Net position+265.9K
Transaction Types
Breakdown by SEC transaction code
Award/Grant63
Payment In Kind13
Unknown13
Sale7
Exercise2
Gift1
Purchase1
Activity by Insider Role
Net share movement grouped by reporting role
Executives
7 insiders
+255.9K
net shares
+268.5K bought-12.6K sold
Directors
12 insiders
+10.0K
net shares
+12.2K bought-2.2K sold
Key Insider Activity
Mar 29, 2024 to Jun 15, 2026Steelman Kecia
ExecutiveChief Executive Officer
Active: Mar 29, 2024 – Mar 31, 2026· Last filing: Mar 31, 2026
+189.6K shares
$73.0M est. value
14 transactions
Recent transactions
Mar 31, 2026Award/Grant
+68.0K sh$35.5M
Mar 31, 2026Award/Grant
+10.9K sh
Mar 31, 2026Award/Grant
+37.1K sh$19.4M
Mar 15, 2026Payment In Kind
-393 sh$210.5K
Mar 15, 2026Payment In Kind
-1.5K sh$798.8K
Insider #2 profile and transactions — Pro, Premium, or Enterprise
Insider #3 profile and transactions — Pro, Premium, or Enterprise
Insider #4 profile and transactions — Pro, Premium, or Enterprise
Insider #5 profile and transactions — Pro, Premium, or Enterprise
Free accounts see the top insider only. Upgrade to unlock all 5 key insiders and full transaction history.
Upgrade to unlockTransaction Details
| Date | Insider | Role | Transaction | Shares | Price | Value | Owned After | SEC Filing |
|---|---|---|---|---|---|---|---|---|
| Jun 15, 2026 | MRKONIC GEORGE R JR | DDirector | Sale | 383 | $475.84 | $182,246.72 | 2.4K | View |
| Jun 10, 2026 | Smith Mike C. | DDirector | Award/Grant | 404 | $0.00 | $0.00 | 2.7K | View |
| Jun 10, 2026 | Ruiz Gisel | DDirector | Award/Grant | 404 | $0.00 | $0.00 | 787 | View |
Jun 10, 2026 | Locked | — | — | — | — | — | — | — |
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Jun 10, 2026 | Locked | — | — | — | — | — | — | — |
Apr 7, 2026 | Locked | — | — | — | — | — | — | — |
Mar 31, 2026 | Locked | — | — | — | — | — | — | — |
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Mar 31, 2026 | Locked | — | — | — | — | — | — | — |
Mar 15, 2026 | Locked | — | — | — | — | — | — | — |
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Feb 12, 2026 | Locked | — | — | — | — | — | — | — |
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Dec 15, 2025 | Locked | — | — | — | — | — | — | — |
Dec 9, 2025 | Locked | — | — | — | — | — | — | — |
Dec 9, 2025 | Locked | — | — | — | — | — | — | — |
Dec 5, 2025 | Locked | — | — | — | — | — | — | — |
Sep 4, 2025 | Locked | — | — | — | — | — | — | — |
Sep 1, 2025 | Locked | — | — | — | — | — | — | — |
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Jun 27, 2025 | Locked | — | — | — | — | — | — | — |
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Jun 11, 2025 | Locked | — | — | — | — | — | — | — |
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Apr 28, 2025 | Locked | — | — | — | — | — | — | — |
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Apr 1, 2025 | Locked | — | — | — | — | — | — | — |
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Apr 1, 2025 | Locked | — | — | — | — | — | — | — |
Mar 31, 2025 | Locked | — | — | — | — | — | — | — |
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Mar 20, 2025 | Locked | — | — | — | — | — | — | — |
Mar 15, 2025 | Locked | — | — | — | — | — | — | — |
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Mar 15, 2025 | Locked | — | — | — | — | — | — | — |
Jan 31, 2025 | Locked | — | — | — | — | — | — | — |
Jul 2, 2024 | Locked | — | — | — | — | — | — | — |
Jun 25, 2024 | Locked | — | — | — | — | — | — | — |
Jun 11, 2024 | Locked | — | — | — | — | — | — | — |
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Jun 11, 2024 | Locked | — | — | — | — | — | — | — |
Jun 4, 2024 | Locked | — | — | — | — | — | — | — |
Mar 29, 2024 | Locked | — | — | — | — | — | — | — |
Mar 29, 2024 | Locked | — | — | — | — | — | — | — |
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Mar 29, 2024 | Locked | — | — | — | — | — | — | — |
Click "View" in the SEC Filing column to access the detailed SEC form submission for each transaction.
Executive Activity:
Executives have been net buyers of ULTA stock, which is typically a strong positive signal.