Insider Trading for SONO
View recent insider trading activity including purchases, sales, and awards. Insider trading can provide insights into how executives view their company's prospects.
Insider Trading Summary
Shares Acquired
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Shares Disposed
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Net Position
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Recent Activity (30 Days)
Acquisitions: 81.7K shares
Dispositions: 124.6K shares
Net: -43.0K shares
Insiders have been net sellers recently, which could indicate concerns about current valuation or short-term outlook.
Quarterly Activity (3 Months)
Acquisitions: 492.3K shares
Dispositions: 253.1K shares
Net: 239.2K shares
Insiders have been net buyers over the quarter, suggesting potential confidence in medium-term business fundamentals.
Key Insider Activity: Aug 4, 2025 to Jul 22, 2026
Coliseum Capital Management, LLC
Other10 Percent Owner
+3.5M shares
19 transactions
Conrad Thomas
ExecutiveCorporate Officer
+330.2K shares
6 transactions
Lazarus Edward P
ExecutiveCorporate Officer
+117.5K shares
24 transactions
Casey Saori
ExecutiveCorporate Officer
+269.7K shares
20 transactions
GENACHOWSKI JULIUS
DirectorDirector
+46.3K shares
10 transactions
Transaction Details
| Date | Insider | Role | Transaction | Shares | Price | Value | Owned After | SEC Filing |
|---|---|---|---|---|---|---|---|---|
| Jul 22, 2026 | Conrad Thomas | ECorporate Officer | Exercise | 81.7K | $0.00 | $0.00 | 463.5K | View |
| Jul 22, 2026 | Conrad Thomas | ECorporate Officer | Exercise | 81.7K | $0.00 | $0.00 | 386.8K | View |
| Jul 22, 2026 | Conrad Thomas | ECorporate Officer | Payment In Kind | 43.0K | $14.79 | $635,836.89 | 343.8K | View |
May 15, 2026 | Locked | — | — | — | — | — | — | — |
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May 15, 2026 | Locked | — | — | — | — | — | — | — |
May 15, 2026 | Locked | — | — | — | — | — | — | — |
May 6, 2026 | Locked | — | — | — | — | — | — | — |
May 4, 2026 | Locked | — | — | — | — | — | — | — |
Mar 17, 2026 | Locked | — | — | — | — | — | — | — |
Mar 16, 2026 | Locked | — | — | — | — | — | — | — |
Mar 13, 2026 | Locked | — | — | — | — | — | — | — |
Mar 11, 2026 | Locked | — | — | — | — | — | — | — |
Mar 10, 2026 | Locked | — | — | — | — | — | — | — |
Mar 9, 2026 | Locked | — | — | — | — | — | — | — |
Mar 6, 2026 | Locked | — | — | — | — | — | — | — |
Mar 6, 2026 | Locked | — | — | — | — | — | — | — |
Mar 5, 2026 | Locked | — | — | — | — | — | — | — |
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Mar 5, 2026 | Locked | — | — | — | — | — | — | — |
Feb 25, 2026 | Locked | — | — | — | — | — | — | — |
Feb 24, 2026 | Locked | — | — | — | — | — | — | — |
Feb 23, 2026 | Locked | — | — | — | — | — | — | — |
Feb 17, 2026 | Locked | — | — | — | — | — | — | — |
Feb 13, 2026 | Locked | — | — | — | — | — | — | — |
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Feb 13, 2026 | Locked | — | — | — | — | — | — | — |
Feb 12, 2026 | Locked | — | — | — | — | — | — | — |
Feb 6, 2026 | Locked | — | — | — | — | — | — | — |
Feb 5, 2026 | Locked | — | — | — | — | — | — | — |
Feb 4, 2026 | Locked | — | — | — | — | — | — | — |
Jan 12, 2026 | Locked | — | — | — | — | — | — | — |
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Jan 12, 2026 | Locked | — | — | — | — | — | — | — |
Dec 4, 2025 | Locked | — | — | — | — | — | — | — |
Nov 17, 2025 | Locked | — | — | — | — | — | — | — |
Nov 15, 2025 | Locked | — | — | — | — | — | — | — |
Nov 15, 2025 | Locked | — | — | — | — | — | — | — |
Nov 14, 2025 | Locked | — | — | — | — | — | — | — |
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Nov 14, 2025 | Locked | — | — | — | — | — | — | — |
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Nov 14, 2025 | Locked | — | — | — | — | — | — | — |
Nov 11, 2025 | Locked | — | — | — | — | — | — | — |
Nov 11, 2025 | Locked | — | — | — | — | — | — | — |
Nov 11, 2025 | Locked | — | — | — | — | — | — | — |
Nov 11, 2025 | Locked | — | — | — | — | — | — | — |
Nov 10, 2025 | Locked | — | — | — | — | — | — | — |
Nov 10, 2025 | Locked | — | — | — | — | — | — | — |
Nov 7, 2025 | Locked | — | — | — | — | — | — | — |
Nov 7, 2025 | Locked | — | — | — | — | — | — | — |
Sep 2, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
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Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 15, 2025 | Locked | — | — | — | — | — | — | — |
Aug 8, 2025 | Locked | — | — | — | — | — | — | — |
Aug 8, 2025 | Locked | — | — | — | — | — | — | — |
Aug 8, 2025 | Locked | — | — | — | — | — | — | — |
Aug 8, 2025 | Locked | — | — | — | — | — | — | — |
Aug 8, 2025 | Locked | — | — | — | — | — | — | — |
Aug 7, 2025 | Locked | — | — | — | — | — | — | — |
Aug 5, 2025 | Locked | — | — | — | — | — | — | — |
Aug 4, 2025 | Locked | — | — | — | — | — | — | — |
Click "View" in the SEC Filing column to access the detailed SEC form submission for each transaction.
Executive Activity:
Executives have been net buyers of SONO stock, which is typically a strong positive signal.