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AAPL Stock: Apple Inc. Stock Price, Analysis & Insights

Get live aapl stock price $268.47, comprehensive Apple Inc. stock analysis, charts, news, and expert forecast. Real-time aapl stock data and investment insights.

268.47
0.48%Today
AAPLApple Inc. • NASDAQ Global Select • Technology
Market Cap
3.97T
Volume
45.14M
52W High
277.32
52W Low
169.21
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Company Overview

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Company Information

CEO
Timothy D. Cook
Sector
Technology
Industry
Consumer Electronics
Employees
164000

Contact Information

Address
One Apple Park Way
Country
US

Investment Analysis & Business Insights

Technology
Consumer Electronics

Investment Highlights

World's most valuable company with strong brand loyalty and ecosystem lock-in

Diversified revenue streams from hardware, services, and wearables

Consistent cash generation with strong balance sheet ($100B+ cash reserves)

Market leader in premium smartphone segment with 50%+ US market share

Growing services revenue (25%+ of total) providing recurring income

Strong positioning in wearables and accessories market

Business Model & Strategy

Apple's business model centers on a vertically integrated ecosystem that combines premium hardware with proprietary software and services. The iPhone generates approximately 50% of total revenue, creating a foundation for the services ecosystem. Apple Services, including the App Store, Apple Music, iCloud, Apple Pay, and various subscriptions, contribute 25% of revenue with significantly higher profit margins than hardware. This services revenue stream provides recurring income and increases customer lifetime value. Mac and iPad contribute approximately 15% of revenue, while wearables and accessories represent 10%. Apple's control over both hardware and software enables premium pricing, rapid innovation cycles, and seamless user experiences. The company's retail stores and online channels serve dual purposes: generating sales and reinforcing brand loyalty through in-person experiences.

Market Position & Competitive Landscape

Apple dominates the premium smartphone segment in the United States with over 50% market share, despite representing a smaller portion of global shipments. The company's brand consistently ranks among the world's most valuable, built on innovation, design excellence, and user experience. In personal computing, Apple's Mac lineup has captured significant share among creative professionals, developers, and enterprise users, particularly following the transition to Apple Silicon processors. The services ecosystem, supporting over 1 billion active devices globally, creates powerful network effects and substantial switching costs. While facing competition from Samsung in smartphones, Google and Microsoft in services, and Chinese manufacturers in cost-sensitive markets, Apple's ecosystem approach, brand strength, and vertical integration provide durable competitive advantages. The company's substantial R&D investments in silicon design, AI, and services position it for future growth opportunities.

Important Investment Considerations

  • Heavy dependence on iPhone sales (50% of revenue) creates cyclical exposure
  • Premium pricing strategy limits market share in price-sensitive regions
  • Regulatory risks from antitrust scrutiny, particularly around App Store policies
  • Increasing competition in key markets from Android manufacturers
  • Supply chain complexity and dependence on China manufacturing
  • Market saturation in developed markets may slow growth

Market Cap

3.97T

P/E Ratio

35.94

Beta

1.11

Investment Analysis & Insights

Key Investment Highlights

  • Market Position: Technology leader with 3.97T market capitalization
  • Trading Volume: 45.14M shares traded today
  • Price Range: 52-week range of $169.21 - $277.32
  • Exchange: Listed on NASDAQ Global Select

Financial Metrics

P/E Ratio:35.94
EPS:$7.47
Beta:1.11
Avg Volume:51.41M

Market Analysis for Apple Inc.

Apple Inc. (AAPL) operates in the Consumer Electronics industry within the Technology sector. With a current market capitalization of 3.97T, the company represents a significant player in its market. The stock is currently trading at $268.47 with a negativedaily change of 0.48%.

The company's 164000 employee base and presence on the NASDAQ Global Selectexchange position it as a Technology sector leader. Investors should consider the stock's P/E ratio of 35.94, beta of 1.11, and 52-week price range from $169.21 to $277.32when evaluating investment opportunities.

Why Invest in Apple Inc.?

Strengths
  • • Established market presence in Technology
  • • Strong financial metrics and market position
  • • Listed on major exchange (NASDAQ Global Select)
  • • Experienced leadership under Timothy D. Cook
Investment Considerations
  • • Monitor sector-specific market trends
  • • Track quarterly earnings performance
  • • Consider market volatility and beta
  • • Evaluate long-term growth potential

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About Technology Sector

The Technology sector includes companies that develop and provide technology products and services, including software, hardware, and digital solutions.